Walleye Minnows & Swimbaits — Underwater Tank Shot (Eye-Candy Soft Plastics): Two popular Eye-Candy shapes, the Smelt Minnow and the Paddle Shad, are back in stock on our website. Here’s a closer look at the two popular baitfish imitating profiles.
Eye-Candy Minnow | Eye-Candy Paddle Shad | Eye-Candy Soft Plastics | Walleye Jigs
Eye-Candy Minnow (Smelt)
Molded from Northland’s Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material provides stretch, durability and floatation giving it superior action compared to traditional plastics. The Eye-Candy Minnow is available in 2 sizes, 3 inches and 4 inches ready to match the hatch for any situation. It’s hard to beat a live bait, but Northland’s Eye-Candy Minnow does just that! See all colors here.
- Realistic Minnow body moves suspends and looks like the real thing
- Eye-Candy Super TPE’s formula is super soft and buoyant for maximum action
- Super durable stretchy TPE material holds up fish after fish
Eye-Candy Paddle Shad (Blue Back Shad)
Northland’s Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressively or slowly dragged across the bottom. This shape paired with the lifelike action, floatation, and durability of Northland’s Eye-Candy material makes it the closest thing you can get to live bait! Each package contains 5 Paddle Shads. See all colors here.
- Boot tail kicks with the subtlest of movements
- Eye-Candy Super TPE’s formula is super soft and buoyant for maximum action
- Super durable stretchy TPE material holds up fish after fish
Northland Fishing Tackle® — EST. 1975
In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his guiding clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high-quality components, and most importantly were catching fish when no other baits were working! The word spread like wildfire, the phone started ringing for Team Northland®… and the Northland Fishing Tackle® brand was in hot demand!
For over 45 years Team Northland® Tackle has been designing, testing, and perfecting an exclusive line of products that catches fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, crankbaits, spinnerbaits, and spoons for Panfish, Perch, Walleye, Bass, Trout, Northern Pike, and Muskie.
Northland Fishing Tackle® products are designed by fishermen for the quality-conscious anglers of the new millennium. The entire management team are fishermen who surround themselves with experienced Northwoods fishing guides, veteran charter captains, professional tournament anglers, and the famous Team Northland Pro-Staff! These fishing experts provide us with valuable product feedback and innovative fishing ideas that keep us on the “cutting edge” of the fishing tackle industry.
The Northland Fishing Tackle® Team has some of the best promotional fishermen in the industry such as Brian “Bro” Brosdahl, Jeff “Gussy” Gustafson, Jason Mitchell, Brad Hawthorne, Joel Nelson, and Nick Lindner to showcase our innovative shapes, colors, and designs. Our Pro Staff and professionals spend hundreds of days each year on the water and are the backbone of our organization. Our social media channels reach millions of people across Facebook, Instagram, and YouTube. Our content-rich Northland Fishing Tackle website serves as a home base for new product information and an excellent resource for fishing tips, tricks, and hacks.
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