Elite Crankbaits - Sunny B Breakdown: Northland Fishing Tackle Bass Pro Noah Schultz goes in-depth of the Elite Series Crankbait lineup.
Shop: Shallow Sunny B | Sunny B | Pro Sunny B | Pro Sunny B Deep
Shallow Sunny B: The Shallow Sunny B features all the bite-sized benefits of its deeper running counterpart, but in a shallow diving design. Coming in at 5 cm this bait is a hard-to-refuse snack for largemouth and smallmouth bass. Its shallow bill and semi-flat semi-round balsa body give it a tighter action than traditional balsa baits. This makes the Shallow Sunny B perfect for casting over weeds and cover year-round, and a great option during those cold early spring or late fall days on the water. The Elite Shallow Sunny B comes out of the box with sticky sharp Gamakatsu treble hooks.
Sunny B: The Sunny B is a classic balsa lure with a modern body shape! Its 5 cm bite-sized profile features a hybrid shape that fills the gap between traditional lures and flat-sided bait. This gives the lure an action that is tighter than most balsa lures allowing it to produce fish all season long. The HCM process allows their designers to precisely adjust the weighting for fine-tuned action, diving depths, and maximum castability making the Elite Sunny B a top choice of pro anglers. The Elite Sunny B comes out of the box with sticky sharp Gamakatsu treble hooks.
Pro Sunny B: Built off the iconic Sunny B body and design, The Elite Pro Sunny B has a larger body and produces a tighter action than traditional square bill crankbaits. Bang the Pro Sunny B into rocks, rip-rap and timber and you can bet it will come back asking for more. The Pro Sunny B will quickly become your favorite square bill crankbait. The Elite Pro Sunny B comes out of the box with sticky sharp Gamakatsu treble hooks.
Pro Sunny B Deep: Constructed using Northland's HCM manufacturing process this lure has all the unique benefits of balsa but with more consistency. Featuring the classic characteristics of balsa in a modern body design, this crankbait takes the popular Pro Sunny B to new depths! Hand-tuned with an all new 10-12 foot deep diving lip that gets down quick, the Pro Sunny B Deep utilizes a tight wobbling balsa action that bass just can't resist. Built with Gamakatsu treble hooks, gives anglers the ultimate premium crankbait!
Northland Fishing Tackle® – EST. 1975
In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his guiding clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high-quality components, and most importantly were catching fish when no other baits were working! The word spread like wildfire, the phone started ringing for Team Northland®… and the Northland Fishing Tackle® brand was in hot demand!
For over 45 years Team Northland® Tackle has been designing, testing, and perfecting an exclusive line of products that catches fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, crankbaits, spinnerbaits, and spoons for Panfish, Perch, Walleye, Bass, Trout, Northern Pike, and Muskie.
Northland Fishing Tackle® products are designed by fishermen for the quality-conscious anglers of the new millennium. The entire management team are fishermen who surround themselves with experienced Northwoods fishing guides, veteran charter captains, professional tournament anglers, and the famous Team Northland Pro-Staff! These fishing experts provide us with valuable product feedback and innovative fishing ideas that keep us on the “cutting edge” of the fishing tackle industry.
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