{"id":8227,"date":"2022-01-13T15:37:44","date_gmt":"2022-01-13T20:37:44","guid":{"rendered":"https:\/\/www.northlandtackle.com\/?p=8227"},"modified":"2022-03-18T04:42:50","modified_gmt":"2022-03-18T09:42:50","slug":"prominent-pro-joins-northland-fishing-tackle-family","status":"publish","type":"post","link":"https:\/\/www.northlandtackle.com\/prominent-pro-joins-northland-fishing-tackle-family\/","title":{"rendered":"Prominent Pro Joins Northland Tackle Family"},"content":{"rendered":"

\"Jason<\/a><\/p>\n

 <\/p>\n

Fishing industry notable Jason Mitchell brings years of expertise to Northland open-water pro staff and product development team<\/em><\/p>\n

BEMIDJI, Minn. (December 13, 2021) \u2013 Northland is proud to announce the addition of fishing industry stalwart, Jason Mitchell, TV host and producer, and former esteemed walleye guide, to their ranks of open-water pro staff and product development team.<\/p>\n

\u201cWe\u2019ve been using open-water Northland Fishing Tackle stuff for years. I\u2019m a big fan of the Rainbow Spinner Harnesses<\/a>, Butterfly Blade Float\u2019n Harnesses<\/a>, Deep-Vee Jig<\/a>, and much more. Northland has iconic products, especially in the walleye fishing realm that we\u2019re all familiar with. So, I\u2019m especially pleased that I have now had the opportunity to help them develop their new Rumble Series<\/a> crankbait lineup. It\u2019s been a dream come true to really get our hands on something and test products and develop products. And that\u2019s the game plan going forward,\u201d said Mitchell.<\/p>\n

He continued: \u201cYou look at the popularity of Fire-Ball Jigs<\/a> and all the various spinners; they\u2019ve done a lot of things right\u2014the past couple of years I\u2019ve caught tons of walleyes on various Butterfly spinner rigs<\/a>. And I\u2019m a big fan of Whistler Jigs<\/a>. And now Northland is taking that same heritage into the crankbait market.\u201d<\/p>\n

 <\/p>\n

\"Jason<\/a><\/p>\n

 <\/p>\n

Mitchell said what\u2019s been rewarding is how the Northland staff wants to hear ideas, experiences, and if something doesn\u2019t work, they want to know how to make it better. \u201cI can appreciate that\u2019s how they\u2019ve been able to develop some of the best products in the industry. If you take a prototype out and you can\u2019t catch any fish with it, let\u2019s figure out what\u2019s wrong with it, change it, or come up with something different,\u201d noted Mitchell.<\/p>\n

\u201cAnd it\u2019s not just me, we\u2019ve got a whole team of guys who are pulling the paint off these lures trying to figure out what works and what doesn\u2019t. Working with prototypes on the product development side is really refreshing. When we can get our hands on prototypes and develop baits through the summer and at the end of the year figure out which ones worked and which ones didn\u2019t, that\u2019s pretty cool. A lot of fishing companies develop baits that have never been tested and market them and hope they catch fish. Sometimes you get lucky, but a lot of times you don\u2019t. To put in the time and develop baits that we are confident in, means a lot. With crankbaits there\u2019s a lot of factors to consider: the profile, action, vibration, water displacement, and buoyancy to name a few,\u201d noted Mitchell.<\/p>\n

Mitchell said he gets really excited about having an idea for a bait and then prototype it to test. \u201cFrom the drawing board to the planer board is a pretty rewarding experience. Maybe you need a deeper dive curve, maybe you need to move the rattles. I\u2019m just looking forward to taking these prototypes and the ideas I have and developing baits that catch walleyes.\u201d<\/p>\n

 <\/p>\n

\"Rumble<\/a>

Rumble Shad – Sneeze<\/p><\/div>\n

 <\/p>\n

Already, Mitchell has had success with the new line of Rumble Series crankbaits, which he tested extensively this past season across the Walleye Belt.<\/p>\n

\u201cI\u2019ve had great luck with the Rumble Series crankbaits, especially the Rumble Shad. Not every bait catches fish everywhere, every time, and if you say that you\u2019re full of it. But the Rumble Shad<\/a> really seemed to shine when the water got cold. I think there\u2019s something to be said for that balsa action in cold water\u2014early and late in the year. I had especially good luck when I was starting it and stopping it with the rod in my hand. That really seemed to trigger fish. What makes the Rumble Shad different is it has a shaved bill, which for years bass anglers would shave down the edges of the bill which would get the lure to start displacing water at a slower speed while increasing your dive curve. The Rumble Shad has a really fine taper on the edge of the bill \u2013 you get that extra water displacement at slower speeds. It\u2019s almost like it\u2019s still moving when you stop it.\u201d<\/p>\n

He added: \u201cThe color selection available in the Rumble Series of crankbaits is also great. They really hit it out of the ballpark. They\u2019ve got the colors we need and want.\u201d<\/p>\n

 <\/p>\n

\"Jason<\/a><\/p>\n

 <\/p>\n

With regards to working with Northland Fishing Tackle staff, he describes the relationship as a \u201cfamily.\u201d \u201cIt\u2019s been super working with the Northland crew\u2014I\u2019ve known them for years. I had a relationship with Northland\u2019s Director of Sales, Eric Naig, back when he worked at Berkley. The rest of the staff, Kyle, Sam, Charlie, and Mike are all top-shelf guys. They\u2019re all confident and good at what they do. I\u2019ve seen Northland Marketing Director Mike Anselmo around at sports shows forever, but never really connected. Now, visiting with him I\u2019ve had a chance to learn more about his extensive background and what he brings to the entire team. It\u2019s very impressive. He\u2019s a sage in the industry, and I respect that a lot.\u201d<\/p>\n

\u201cJason is as influential as anyone in this business, and he has built a loyal audience,\u201d said Northland Marketing Director Mike Anselmo. \u201cThe relationship between Northland and Jason Mitchell is natural and easy to understand. His work with us directly benefits both the promotional and product development sides of our business. Jason is a credible voice and fishermen everywhere value his opinion. We will do great things together.\u201d<\/p>\n

Northland CEO Gregg Wollner added: \u201cI\u2019ve admired Jason\u2019s work for more than 20 years. I am really looking forward to this opportunity. Jason will be a key component of our promotional mix, and instrumental in our product development.\u201d<\/p>\n

Once again, congratulations to the Jason Mitchell and Northland Fishing Tackle for bringing together more expertise to create baits that catch fish. The future looks especially bright.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Fishing industry notable Jason Mitchell brings years of expertise to Northland open-water pro staff and product development team BEMIDJI, Minn. (December 13, 2021) \u2013 Northland is proud to announce the addition of fishing industry stalwart, Jason Mitchell, TV host and producer, and former esteemed walleye guide, to their ranks of open-water pro staff and…<\/p>\n","protected":false},"author":8,"featured_media":8231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-8227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\nProminent Pro Joins Northland Tackle Family | Northland Fishing Tackle<\/title>\n<meta name=\"description\" content=\"Top walleye pro, and avid crappie fisherman, Jason Mitchell has joined the Northland Fishing Tackle pro staff.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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